BTOB Comprehensive Business Showcase Facilitates Global Cooperation for Shaping New Patterns!


As an important part of ChinaJoy, the BTOB comprehensive business showcase is an important business maching platform for digital entertainment copyright trading, product import and export, and cross-field (variety shows, films, literature, etc.) cooperation. Since the setting of the BTOB showcase at the 9th ChinaJoy, it has developed into a professional exhibition and on-site business negotiation activity with the strongest comprehensive strength, the most number of exhibitors, the largest exhibition area, and the largest number of audiences in the digital entertainment sector in Asia. It is also an important business maching platform for cooperation, joint development, and joint operations in the Chinese and foreign game industry. The BTOB attracted more than 200 companies, and the exhibition area reached 16,000 square meters in 2021.


The BTOB showcase integrates brand building, product display, technology promotion, and capital cooperation functions, and is only open to practitioners or professionals in the game industry. Focusing on building a comprehensive business service platform for the industry, it aims to promote extensive business communication and cooperation between domestic and overseas companies through a series of business events such as exhibitions, business communication, as well as investment and financing promotion, highlighting ChinaJoy's function of driving the industry development as a leading role. BTOB will remain committed to providing more and better business services to the industry and exhibitors. BTOB will always keep abreast with the times, bring in new things, follow the development trends of the industry, grasp the hotspots of industrial development, and focus on enterprises' business needs.


In 2023, BTOB will continue to explore cutting-edge sci-tech topics including Metaverse, digital human and indie game, as well as different industry segments. Through demonstrations, trials, lectures, and other on-site activities, it will display technical solutions in an all-round way and explore application scenarios and monetization paths at multiple levels, to spread creative approaches and ideas, witnessing the rise of China's content industry and science and technology.


Date: July 28th – 30th

Venue: Shanghai New International Expo Center


BTOB Exhibits Categories

IP Copyright Transaction

Game Publishing

Game Distribution

Game R&D

Game Operation

Game Agent

Creative Games

Software and Hardware Production

Technology Promotion

Market and Operation Promotion

Advertising Services

Peripheral Derivatives

5G Application

Cloud Services

Internet Content Providing


Investment and Financing

Education and Training