China Digital Entertainment Expo & Conference (ChinaJoy) is a comprehensive international digital entertainment industry event co-directed by the National Press and Publication Administration and Shanghai Municipal People's Government, organized by China Audio-video and Digital Publishing Association and Howell International Trade Fair Ltd. and co-organized by the Administration of Press and Publication of Shanghai Municipality and the People's Government of Pudong District.

On the occasion of the 20th anniversary of ChinaJoy, one of the most well-known and influential annual events in the global digital entertainment field, ChinaJoy launches online/offline joint growth strategy and upgrades its services. As a part of the celebration event, ChinaJoy links its online brand with the offline one to offer exhibitors product promotion services in an all-round and multi-dimensional manner, while comprehensively showing the exhibition.

Online brand: ChinaJoy Plus Online Exhibition, held in the MetaCJ Metaverse Digital World, coordinating with the mainstream domestic BTOC online platforms to help ChinaJoy offline exhibitors to achieve maximum product promotion and brand exposure, reach more extensive online users from across the country numbering in hundreds of millions (especially those who are not able to attend the exhibition in person).

Offline brand: ChinaJoy Expo Offline Exhibition, with IP as the core, covering games, comic & animation, Internet video and music, e-literature, e-sports, designer toys, intelligent entertainment software and hardware and other digital entertainment fields, and presenting the development of digital entertainment industry powered by new technology in a panoramic perspective.