On May 11, 2020, the Organizing Committee of China Digital Entertainment Expo & Conference (ChinaJoy) held its first press conference this year and announced that the 18th ChinaJoy will be held as scheduled from July 31 to August 3, 2020 at Shanghai New International Expo Center.

Mr. Zhang Yijun, First Vice Chairman of China Audio-video and Digital Publishing Association (CADPA) and Chairman of the Game Publishing Working Committee of CADPA; Mr. Wang Yayuan, Deputy Director of the Publicity Department of the CPC Shanghai Municipality Committee; and Mr. Tang Jiajun, Deputy Secretary General of China Audio-video and Digital Publishing Association (CADPA), and Secretary-General of the Game Publishing Working Committee of CADPA; Ms. Huang Wei, Deputy Director of the Publicity Department of Pudong New Area and Director of the Bureau of Culture, Sports and Tourism;  Ms. Ding Xiaoling, Director of Online Publishing Division, Publicity Department of the CPC Shanghai Municipality Committee; and Mr. Han Zhihai, Secretary-General of ChinaJoy Organizing Committee, and Chairman of Howell International Trade Fair Ltd, etc. attended the online press conference.

VIP Guests attending the press conference

Moderator of the press conference

Ding Xiaoling, Director of Online Publishing Division, Publicity Department of the CPC Shanghai Municipality Committee

Zhang Yijun, First Vice Chairman of China Audio-video and Digital Publishing Association (CADPA) and Chairman of the Game Publishing Working Committee of CADPA

Zhang Yijun, the first deputy chairman of China Audio-video and Digital Publishing Association (CADPA), pointed out at the conference that ChinaJoy is one of the key priorities the Association focuses on annually, and an important means that the Association serves the industry. By fully participating in the exhibition activities, it reflects the role and great value of the Association as a platform to actively lead the industry development.

He pointed out that in facing the huge impact of the COVID-19 pandemic, the entire industry should actively respond it to make a difference. And after comprehensive consideration, analysis and judgment the ChinaJoy Organizing Committee has decided that the 18th ChinaJoy Exhibition will be held as scheduled in a more diverse manner.

He pointed out that this exhibition is with unprecedentedly unusual significance as it will be held at a time when the party CPC and the national government call for "coordinating to advance the epidemic curbing and socio-economic development" and when the pandemic has been steadily controlled and the situation continues to get improved in the country.

He hopes that all members of the Association should seize the opportunity and actively participate in the event, to demonstrate the industry’s resilience and vitality and let the public fully appreciate its tenacious quality and optimistic spirit. The Association will coordinate and invite relevant government officials and departmental heads to attend the activities, to help the industry access to more resources and supports, help the industry to get out of the current difficulties and resume its normal operation, and make a unique contribution to the rapid recovery and development of the national economy.

Wang Yayuan, Deputy Director of the Publicity Department of the CPC Shanghai Municipality Committee

In his address, Mr. Wang Yayuan, Deputy Director of the Publicity Department of the CPC Shanghai Municipality Committee, first praised that Shanghai's online publishing companies donated RMB60m goods for helping curb the pandemic, and released “Overcomers" and other public-beneficial games to support the war against the epidemic. He said this shows strong corporate social responsibility of the companies.

He also pointed out that the Publicity Department of the CPC Shanghai Municipality Committee took the lead in this war. It released the policy measures titled "A Number Of Policy Measures To Support Stable Development And Pandemic Prevention Of Cultural Companies in This City" (referred to as "20 Measures”) which actively promotes to alleviate worries among Shanghai's culture businesses.

Speaking of ChinaJoy, he commended that for the past 17 years, ChinaJoy has played an active role in promoting the development of China's digital entertainment industry and building Shanghai into the global e-sports capital. He further emphasized that in this special period, we should fully play out of ChinaJoy's role as a professional and international industrial platform to promote industry exchanges and cooperation and create a good business environment for enterprises to develop. This year's 18th ChinaJoy will be held as scheduled at the Shanghai New International Expo Center from July 31 to August 3.

He revealed that the second Contest of Original Art Games supported by the Publicity Department of the CPC Shanghai Municipal Committee will also hold an awards ceremony at ChinaJoy where it will display the award-winning game works, particularly focusing on those games which achieve new transformations and developments. He said in order to promote the construction of Shanghai as the global e-sports capital, Global E-sports Conference will be held on August 1st to promote interactions and exchanges for the industry of the world, promote the healthy development of China's e-sports industry, and enhance the competitiveness of China's e-sports industry globally.

Finally, Wang tasked the organizers to do a good job in the epidemic prevention and control to ensure a safe and orderly exhibition.

Tang Jiajun, Deputy Secretary General of China Audio-video and Digital Publishing Association (CADPA), and Secretary-General of the Game Publishing Working Committee of CADPA

Tang Jiajun, Deputy Secretary General of China Audio-video and Digital Publishing Association (CADPA) and Secretary-General of the Game Publishing Working Committee of CADPA, expressed at the press conference that the Game Publishing Working Committee, as the most influential industry organization in the game industry in China, will provide strong support and guidance to ChinaJoy this year.

Huang Wei, Deputy Director of the Publicity Department of Pudong New Area and Director of the Bureau of Culture, Sports and Tourism

Huang Wei, Deputy Director of the Publicity Department of Pudong New Area and Director of the Bureau of Culture, Sports and Tourism, pointed out at the conference that ChinaJoy is a shining image for the digital entertainment industry of Pudong New District, Shanghai. The New District has put efforts to build an industrial benchmark by centering on ChinaJoy. It provides local supports and management services, and promotes the district to gather world digital entertainment brands that are most innovative and most recognized internationally and domestically. This year, Pudong New District will continue to provide services and safeguard, as well as scientific, systematic and intelligent epidemic curbing work, so that every guest and every company participating in the exhibition can feel dedicate security and meticulous management provided by the District throughout the whole process.

Han Zhihai, Secretary General of the Organizing Committee, ChinaJoy and Chairman of the Board of the Directors of Howell International Trade Fair Ltd.

Han Zhihai, Secretary General of the Organizing Committee, ChinaJoy and Chairman of the Board of the Directors of Howell International Trade Fair Ltd., introduced the basic information of this exhibition, highlighted events and activities, epidemic curbing measures, and on-site securities at the exhibition.

ChinaJoy is a comprehensive international event of the digital entertainment industry supported by the National Press and Publication Administration of the PRC and the Shanghai Municipal People’s Government, sponsored by the China Audio-video and Digital Publishing Association and Howell International Trade Fair Ltd, and assisted by Shanghai Press and Publication Bureau and Shanghai Pudong New District People's Government.

He said that at present the preparations for the 18th ChinaJoy exhibition are being carried out in an orderly and speedy manner, the booth reservation is on the right track, and the number of major exhibitors has kept increasing. All of these have made the organizer fully confident.

He introduced that this exhibition is themed as "Technology • Lead the New Wave of Digital Entertainment". While ChinaJoy this year will hold the traditional 3 exhibitions i.e. China Digital Entertainment Expo & Conference (ChinaJoy), Global Smart Entertainment Hardware Expo (eSmart), and Comic & Animation World Amazing Expo (CAWAE), it will also inaugurate new exhibitions such as ChinaJoy Toy Show (CJTS), the 5G Cloud Game exhibition area, the Board Game exhibition area, and the Indie Game exhibition area and many others. During the ChinaJoy, it will hold China Digital Entertainment Congress (CDEC), Global Game Industry Summit, China Game Developers Conference (CGDC), Global E-Sports Conference, while launching a brand-new Global Cloud Game Industry Conference. In addition to the National Competition of ChinaJoy Cosplay Carnival, the ChinaJoy Awesome Dancer Contest and the Cover Coser Competition, it will also hold the first “LuoShangHuafu” fashionable culture activity concurrently. In addition, ChinaJoy's official APP will also be available prior to the exhibition to make users more convenient to experience relevant services in a mobile way.

He highlighted some big issues of this exhibition. This year, ChinaJoy will achieve both online and offline availability for the first time, and launch the first "ChinaJoy Plus" cloud exhibition. It will make a debut ChinaJoy Toy Show (CJTS); and launch the first cloud gaming conference which will become a sign that the cloud gaming enters a new model of rapid development in China. It will promote the "Shanghai E-sports Week", and release the latest e-Sports developments at the 2020 Global E-sports Conference. It will launch the "LuoShangHuafu Show" that will show the youth fashion trend in the era that sees inheritance and integration between the traditional classic culture and modern culture.

Finally, he particularly emphasized that ChinaJoy will seriously formulate and improve epidemic curbing measures and emergency plans according to the requirements of the epidemic prevention authorities of Shanghai and Pudong New Area. It will take the Anti-epidemic measures such as real-name registration, temperature testing, admission by swiping the "health code" ID cards or passports, extension of exhibition time, and staggered distribution of hot exhibition areas, etc.

For more information about ChinaJoy participation and sponsorship and for making reservations, please contact the organizer's staff: Howell International Trade Fair Ltd.

Mr. Jiang:kevin.jiang@howellexpo.net

Mr. Wu: william.wu@howellexpo.net  

Ms. Yang: yangyanping@howellexpo.net 

Ms. Liu: emily_liu@howellexpo.net

Mr. Li: mike_li@howellexpo.net 

Mr. Xie: Henry.xie@howellexpo.net

Mr. Kang: pengqi.kang@howellexpo.net